THE SCIENTIFIC MANAGEMENT OF THE HEAD OF THE MARKETING DEPARTMENT                               IN THE SECURITY SYSTEMS MARKET

Skirnevsky Denis Alexandrovich, Postgraduate student, Penza State University, skirnevskiy-d@yandex.ru 

383.33 

The complexity of products promotion in security systems market consists in high customer’s requirements to offered products’ technical and operational characteristics, and also to a level of enterprise-manufacturer technical support. The article introduces the algorithms of marketing department manager’s labour activity that promotes effective organization of marketing department operation. Therefore, manager’s knowledge marketing department process algorithms of technical support realization is the basis of effective marketing department work organization.

work organization, marketing department, products promotion, security systems market.